Imre Ungvári-Zrínyi is Associate Professor in General and Applied Ethics at the “Babes-Bolyai” University Cluj, Romania. He got his Ph.D. in Philosophy of Values in 1999. His publications include the following: Introduction in Ethics (2006); Basic Concepts of Applied Ethics. Bioethics, Business Ethics, Ethics of Public Service, Media Ethics (2007); Moral Philosophy (2008); Dialogic Ethics for Business (2009); Factors of Crisis and/or Perspectives of Responsibility (2011); Spirituality as motivation and perspective for a socially responsible entrepreneurship (2014) His research topics are phenomenology; intercultural communication; media ethics; dialogic ethics for business; and moral responsibility.